Business
Anufix — Fabrication Services
Anufix is an MSME-registered metal fabrication company based in Noida, serving industrial clients across the Delhi-NCR region. They needed a professional website to establish credibility and generate leads online.
The Challenge
Despite being an established business, Anufix had no online presence. Potential clients couldn't find them through Google searches, and the company was missing out on leads from businesses searching for fabrication services online.
My Solution
I built a professional, SEO-optimized business website with service listings, a project gallery, Google Analytics integration, and strategic call-to-action placements throughout the site to maximize lead generation.
Technologies Used
HTMLCSSJavaScriptSEOGoogle Analytics
Challenges Overcome
- Presenting industrial services in an visually appealing way
- Implementing SEO for highly competitive industrial keywords
- Integrating Google Analytics for lead tracking
- Creating compelling CTAs for B2B audience
Results Achieved
Google Visibility
Ranking for local fabrication keywords
Lead Generation
New inquiry calls from website
Page Speed
Fast loading with optimized assets
SEO Score
Fully optimized meta tags and structure
Key Takeaways
- B2B websites need strong trust signals and clear service descriptions
- SEO is the most cost-effective lead generation channel for industrial businesses
- Google Analytics setup from day one enables data-driven improvements